Marketing Plan
7-STEPS TO Selling Success
​Welcome to the foundation of the marketing plan that will be tailored to you, and your unique situation, to sell your property with the desired outcome. 💜
1. TELLING THE Story
​Facts tell - stories sell. While your property may be beautifully built with fine brick and mortar in a sought-after Islington neighbourhood, these are just facts. Facts alone and listing the property on Rightmove won’t secure the best price.
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Jacob Littorin is dedicated to achieving the best possible price and terms for your sale with a bespoke service tailored to your unique situation. The key? Generating enthusiasm. Buyers make strong offers when they feel genuinely enthusiastic about the home. A property that’s simply just good enough won’t inspire the highest offers - it takes excitement and desire to drive a strong perfection of value.​
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That’s why the marketing plan begins with telling the story of your property. By identifying the ideal buyer personas and maximising the appeal of your property, we create the perfect opportunity for the right buyer to not just see a house for sale, but a place they can’t wait to call home. 💜​
1.1 THE IDEAL BUYERS
Every home has its own unique identity - and so does its buyer. Your home will tell its own story, curated through a distinctive visual and audio experience via professional photography on the website and online listings, a property video tour, social media posts, and printed materials.
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Jacob will identify who is most likely to buy your home and present a list of the five ideal buyer personas. As the classic saying goes, it only takes one buyer. Jacob carefully considers demographics such as first-time buyers, second-steppers, families, and downsizers to determine who will be most drawn to your home.
What features appeal most to each buyer type? Buyers don’t just purchase a home - they buy into a lifestyle. That’s why the marketing message is tailored to showcase both the property’s features and the lifestyle it offers in Islington. The marketing message will be tailored by Jacob, crafted to consider their lifestyle in the home and neighbourhood.
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“This charming period home is perfect for growing families looking for extra space, professionals wanting a quiet work-from-home setup, or downsizers seeking a manageable but stylish residence in the heart of Islington.”
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Strategic marketing and creative outreach are key to finding the right buyer willing to pay the best price in the current market. ​This buyer is likely to be one of the five ideal buyers. ​
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PURPOSE
Identify who will most likely buy this home and tailor the marketing message accordingly.
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GOAL
Create a targeted marketing strategy that attracts the most suitable buyers, increasing the likelihood of a strong offer.
1.2 MAXIMISING APPEAL
A property’s value is ultimately defined by its appeal to the right buyer. This means that a property is only worth what a buyer is willing to pay for it. To capture attention through the listings online and creative outreach, it's essential to present your property beautifully from the day of photography to the actual viewings with potential buyers.
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Jacob tailors the presentation to your five ideal buyers. Key steps include decluttering, deep cleaning, and removing excess personal or niche (such as religious) items that might distract. Potential buyers should envision their future home in the space.
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Every room should tell a story, which will be narrated by Jacob: a fourth bedroom becomes a home office, and a dining table is not just a place to eat - it's for memorable dinner parties.
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Key spaces should be highlighted through staging. Jacob can bring out a board game and set it up on the coffee table, light scented candles in the bathrooms, and put on a simmering potpourri on the stove. The dining room can be tastefully arranged with wine glasses, plates, and fresh flowers - to create a warm and inviting atmosphere that captures attention both before and during viewings.
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Consider staging your home to create lasting impressions. Homes staged with contemporary furniture maximise the appeal and can help secure the highest selling price. Selling to a family in their 30s can be challenging if the interior feels outdated. It’s a bit like trying to picture a pool without any water in it.​
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Smaller repairs like a fresh coat of paint, gardening, and seasonal touches also contribute to a perfect first impression. It's recommended you read Jacob's Islington Seller's Guide to empower your selling journey.​
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Leveraging his extensive knowledge, Jacob will advise you on how to ensure your home stands out in the marketplace, driving viewings and attracting offers from qualified buyers.
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PURPOSE
Make the home as attractive as possible before listing.
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GOAL
​​Enhance the home’s presentation to ensure every detail resonates with potential buyers, thereby boosting perceived value and marketability.
1.3 SELLING FEATURES
What makes your home truly unique? Is it the period charm, a modern, an expansive garden, or breathtaking views of the London skyline from a roof terrace? Consider the neighbourhood benefits too - whether it's easy access to the tube or Overground, a nearby beloved park, or in the catchment area of an Ofsted outstanding Islington school.
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​Each key selling feature is showcased through curated storytelling, tailored to resonate with your five ideal buyer personas. For a couple starting a family, children's bedrooms are essential. For an elderly couple downsizing, a hobby and guest room is likely a must.
However, the less desirable features must be highlighted too. Jacob will prepare positive spins for each undesirable feature. For instance, an outdated kitchen is the perfect blank canvas for creating the kitchen of your dreams. Smoothly handling buyers' objections is essential, and flipping negatives to positives in a home is a recognised selling technique across the globe.
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PURPOSE
​Focus on the property's strongest selling points and unique elements.
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GOAL
Clearly highlight the property’s unique features and lifestyle benefits to differentiate it from the competition and drive buyer interest.
2. STRATEGIC LISTING Exposure
The marketing plan is designed to align with what buyers in the current market are looking for - location, property type, style and price range. What price are buyers willing to pay for a home like yours? To attract the highest level of interest, Jacob conducts thorough market research. To attract the highest level of interest, Jacob conducts thorough market research, including a Comparable Market Analysis (CMA), built on data from over 1000 property listings across Islington featured on Jacob's exclusive Islington Uncovered map. This ensures that your home is positioned competitively to generate strong demand.
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Beyond highlighting the property’s best features, the listing will also transparently address any flaws or issues, in compliance with the Consumer Protection from Unfair Trading Regulations (CPRs). Through strategic outreach, the right buyer will be found. With your permission, a For Sale board will be placed outside your property to boost local exposure. Sometimes, the best buyer lives in the neighbourhood.
Unlike traditional methods, Jacob’s property launches are exclusive and engaging - not just another email blast. Your home will be showcased on Jacob’s website and social media channels before it even hits Rightmove and Zoopla. This approach adds an element of exclusivity to your property. 💜​
2.1 PRICING STRATEGY
Listing exposure begins with the right pricing strategy. You can have the best exposure in the world, but if the price isn't perceived well by potential buyers - particularly if it’s overpriced - viewing requests will be few, and offers even fewer (if any).
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Your home will have a market value, typically a range between two numbers. Jacob will aim to sell your home for at least the market value. However, it's essential to understand that the advertised asking price isn't necessarily the market value or what the property should sell for in a perfect world. The goal of the price tag is to attract interest and create desire among buyers to act - starting with organising a viewing. Once they are through the door, Jacob can sell the property by connecting its features with the buyer's needs and wishes. Enthusiasm is key to securing the best price.
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Creative pricing strategies are fully detailed in the 43-page Islington Seller’s Guide. Jacob will consider the current property market, comparable sales, price sensitivity, and the availability of similar homes for sale, tailoring a pricing strategy that works for you. The asking price should align with the portal's price levels to ensure maximum exposure. For instance, pricing at the price level of £1,500,000 instead of £1,495,000 (approximately the market value) will get you 11% more views on average. This is due to it being seen in two different price filters on Rightmove and Zoopla. The price will then be as either Guide Price, Offers in Excess Of, or Asking Price, depending on what’s most suitable.
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Rightmove's research shows that properties that need an asking price reduction take more than 3 times longer (112 days) to find a buyer than those that do not reduce price. If we price right from the outset, you may sell 3.5 times more quickly, averaging 32 days to get a sale.
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In addition, Jacob will ask the following: when did you purchase the property? What did you pay for it? What improvements or renovations have you made, and what was the total cost for them? Understanding the financial history of the property is vital, and some value-added improvements may justify a higher price level.
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Jacob will manage your expectations regarding the price, so you understand what to anticipate in terms of offers, potential bidding wars, and the possibility of future price adjustments. However, there won’t be a “plan B” — Jacob is committed to delivering a realistic, well-executed Plan A that ensures your property sells at the best possible price.
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PURPOSE
Set a competitive price that attracts buyers and drives interest.
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GOAL
Attract ideal, qualified buyers by setting a price that balances market expectations with your goals.
2.2 SOCIAL MEDIA & BROCHURE
In 2025, storytelling begins on social media. People consume news and content through their phones - whether on the tube, in line at a café, or from the comfort of their sofa. That’s why building excitement around your property starts on social media, and is an essential part of the marketing plan.
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Jacob has a strong presence with over 2,900 followers across his social media accounts. A well-crafted, strategic social media campaign will reach potential buyers organically. Organic means they don't need to follow Jacob to see your property in their feeds. The content will be designed to generate interest and a desire to act - to organise a viewing. This is achieved through enthusiasm, and potential buyers love to feel a bit exclusive by watching the property video tour in their feed before it hits Rightmove.
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In addition, a digital Listing Brochure will be created. This PDF brochure plays a key role in email blasts and provides an alternative way to share property details beyond just linking to the online listing. It’s about leveraging multiple channels to maximise exposure and generate interest.
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PURPOSE
Leverage social media and a digital brochure to generate excitement and maximise exposure before the property hits Rightmove and Zoopla.
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GOAL
Ensure the property reaches the ideal buyers to generate interest and viewing requests.
2.3 THE PERFECT LISTING
Your property will be showcased on Jacob's website, Rightmove, and Zoopla, positioned as an exciting opportunity for buyers searching for their dream home.
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​While advertising on property portals is essential for maximum exposure, Jacob will raise the bar through curated storytelling, as well as enthusiasm by enhancing the emotional appeal: “Imagine enjoying your morning coffee on this sunlit terrace…” rather than using generic descriptions. With Jacob, your property takes centre stage, with a personal and aspirational touch - without turning the listing into an estate agency promotion.
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“This home isn’t just about square footage—it’s about the lifestyle. Mornings start with natural light flooding the open-plan kitchen, while evenings are best spent in the peaceful garden retreat.”
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Jacob ensures potential buyers can envision their future home through professional photography, a property video tour, a downloadable brochure, a detailed floor plan, an EPC chart, and comprehensive material information. However, the listing is designed as a teaser—not a complete reveal.
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The goal is to create curiosity and a fear of missing out rather than a simple yes or no reaction. Around 14 carefully selected high-quality images will be used to showcase the home, encouraging buyers to reach out and book a viewing. Once in contact, Jacob can qualify them - and once through the door - he can sell them your property.
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Jacob will allow potential buyers to envision their future home, using professional photography, a property video tour, a downloadable brochure, a detailed floor plan, an EPC chart, and a thorough list of the material information. The purpose of the online listing is never to drive yes or no responses in the minds of potential buyers viewing it on Rightmove. The response must be a maybe, with a fear of missing out. That's why the listing must never give away everything. It must serve as a teaser only, using only around 14 carefully selected high-quality photos. Buyers must be encouraged to contact Jacob and organise a viewing - simply through the fear of missing out. Only when Jacob is in contact with a potential buyer, he can qualify them - and when through the door - sell them your property.
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PURPOSE
To create a compelling listing that generates curiosity - encouraging potential buyers to take action.
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GOAL
To create a memorable experience of your property before the potential buyer has stepped inside it. ​
3. PROPERTY Video TOUR
Property video tours significantly enhance buyer engagement and their first impression of the property. According to Rightmove, listings featuring videos tend to receive, on average, 8% more views and 6% more enquiries. Paul and Louise, buyers featured by Rightmove in the study, described how the videos and virtual tours were vital in helping them understand the property they eventually purchased.
​Since 2019, Jacob has been training to present a home to its finest. As explored in Step 1, it's about telling the story of the lifestyle in the property - calling it home. By working with a professional videographer, the property video tour will truly captivate potential buyers and stand out in a crowded marketplace. 💜
3.1 JACOB PRESENTS
Your property is unique (after all, there is only one of it). As your Personal Estate Agent, I will personally present the property on the video tour. Viewers will experience the property through my lens, with me guiding them through its unique features and showcasing its full potential. Ultimately, it is about creating a lasting impression - potential buyers should remember your property.
The tour will be prominently featured on Jacob's website, Rightmove, Zoopla, and YouTube. Additionally, the video will be highly shareable, allowing you to easily spread the word about your beautiful home to family, friends, and connections.
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PURPOSE
To provide a personal, engaging video presentation that showcases the unique features of your property and builds a connection with potential buyers.
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GOAL
To create a shareable property video tour that drives interest and creates a lasting impression of your home.
3.2 HIGHLIGHTING STRENGTHS
While it's important to showcase the beauty of your property, it's equally important to address its flaws in a positive light - as they have to be disclosed to comply with legislation. The good-bad-good sandwich approach is key. The video tour will begin with an eye-catching feature to immediately grab attention. Jacob will then tour the property, highlighting the many great things about your home, as well as any less desirable features - but always presenting them as opportunities.
"The bathroom is outdated and needs renovation, which has been calculated into the price - and who wouldn't want the opportunity to get a brand new bathroom anyway?"
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The tour will conclude with a memorable highlight, leaving the viewer with a positive and lasting impression.
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PURPOSE
To strategically present both the strengths and potential challenges of your property - creating a lasting impression.
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GOAL
To ensure buyers focus on the property's full potential, encouraging them to envision themselves making it their perfect home, despite any drawbacks.
3.3 URGENCY AND CTA
Urgency plays a crucial role in driving interest and motivating viewers to take action. In the property video tour, a well-crafted call-to-action (CTA) will be strategically included to guide viewers to the next step. The message will be clear: organise a viewing now. This sense of urgency is vital for selling, encouraging potential buyers to act before it’s too late.
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PURPOSE
To create a sense of urgency in the property video tour, encouraging potential buyers to take action.
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GOAL
To drive more viewing requests by delivering a clear and compelling call-to-action.
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4. EXCEPTIONAL Viewings
Every viewing is a personalised event, tailored to each potential buyer. Before the viewing, Jacob will qualify buyers over the phone, and gain some understanding of their needs and vision for a dream home. This insight allows for a one-of-a-kind experience that highlights how your property fits their aspirations.
The viewing follows a structured approach, using the same good-bad-good sandwich technique as in the video tour. The tour will start with standout features, then address any negatives as opportunities, and finish with a lasting impression. If a buyer shows strong interest, they will receive a beautifully printed showbook - a tangible reminder of your property, and that their opportunity to buy it may slip through their fingers. 💜
4.1 THE RELATIONSHIP
Building a genuine connection is key to a successful viewing. At the start of the viewing, Jacob will bring the potential buyer to a comfortable space - such as the kitchen or reception room. It's vital to build on the previous phone call and ask additional questions to understand their vision.
Truly understanding their wants and needs is essential. Are they upsizing, downsizing, or starting a family? Do they have children or pets? What does their dream home look like? Beyond the practical aspects, Jacob will explore their lifestyle preferences - do they enjoy entertaining, cooking, painting, or gardening? These details will be naturally uncovered throughout the viewing, so Jacob can match your property’s features to the desires of the potential buyer.
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"Oh, you don't like to cook? Well, you have great restaurants along Upper Street, as well as theatre pubs with live music and a license until 2 AM if you fancy a night on the tiles."
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As will be outlined in your bespoke marketing plan, any foreseeable objections will be addressed with enthusiasm. From potential costs for repainting to upgrading features, Jacob will provide solutions to issues, ensuring the property is presented in the best possible light.
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PURPOSE
To build rapport with potential buyers - to fully understand their needs and lifestyle.
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GOAL
To create a personalised and engaging experience that makes the buyer feel at home before they even make an offer.
4.2 ENTHUSIASM SELLS
Jacob will lead every viewing with enthusiasm. It's important to bring energy to every room, to help the potential buyer envision the property and its location as their future home.
Features will be matched to the buyer’s wants and needs with passion. For instance, a 17-meter rear garden isn’t just spacious - it’s perfect for summer BBQs. Five bedrooms in a four-storey home aren’t too much - they offer flexibility for family visits, a home office, or a hobby room. A no-through street isn’t just quiet - it’s a safe place for their children to learn to ride a bike.
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Buying a home should be fun and exciting. Jacob’s goal is to make your property stand out among all other competing homes, ensuring it remains unforgettable and sells for the best price - through the power of enthusiasm.
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PURPOSE
To make every viewing an engaging and memorable experience.
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GOAL
To create an emotional connection between the buyer and the property, making it stand out from competing homes and increasing the likelihood of a strong offer.
4.3 URGENCY IS KEY
Urgency is a powerful driver in the home-buying process. Throughout this marketing plan, Jacob has emphasised the importance of creating urgency to generate viewing requests and for potential buyers to take action. During the actual viewing, maintaining this sense of urgency will encourage buyers to act quickly rather than delaying their decision. The fear of missing out is often the reason why someone makes an offer this week instead of waiting until next month.
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One effective strategy is arranging back-to-back viewings, such as on a Saturday. Each interested buyer is given their own 40-minute time slot to view the property. After 40 minutes, the next buyer is ready to enter. Seeing other buyers coming and going reinforces the property’s desirability and creates a sense of urgency.
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At the end of the viewing, Jacob will clearly outline the next steps. First, he will request permission to follow up for feedback the day after the viewing, encouraging transparency and honesty in their responses.
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Additionally, Jacob will confirm any requested details - such as cost calculations for potential renovations or guarantees - will be sent. If the potential buyer shows interest, securing a second viewing on the spot is ideal. If the buyer hasn’t arranged their finances, Jacob will guide them to a trusted mortgage advisor or lender, ensuring they are in the best position to submit an offer.
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PURPOSE
To create a sense of urgency during viewings that encourages potential buyers to act quicker - not next month.
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GOAL
To increase the chances of a faster sale with a motivated buyer who takes decisive action to secure their dream home.​
5. DILIGENT Follow-Up
Your bespoke marketing plan will be supported by Jacob's diligent follow-up and expert selling techniques. Buyer feedback from viewings will be carefully analysed and shared with you. Each week, Jacob will provide updates on the next steps to keep the momentum going and achieve a successful sale. The world's best marketing plans to sell a home require proactive selling to deliver exceptional results. 💜
Jacob will follow up with every potential buyer the day after their viewing. The goal is to understand what they liked, what they didn’t, and their thoughts on price. Jacob will encourage transparency and honesty in their feedback.
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Since Jacob has aimed to understand their situation, handled objections with solutions, and tailored the viewing to their needs, this conversation will reinforce those key takeaways.
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Buyers often reference comparable sale prices to justify their opinions on value. As your negotiator, Jacob will confidently defend your property’s worth using skill, assertiveness, and insights from Jacob's Islington Uncovered big data file.
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As Jacob personally conducts viewings, gathers feedback, and negotiates offers, there’s consistency in every conversation. Buyers are more likely to submit an offer when they feel a genuine connection. People want to do business with people they like.​
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Each feedback call will end with clear next steps. Whether it’s checking in again in two days, booking a second viewing, or providing requested details. You can trust Jacob’s persistence, expertise, and over five years of estate agency training to guide you toward securing the right buyer at the right price.
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PURPOSE
To gather honest buyer feedback, address concerns, and reinforce interest in your property.​
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GOAL
To counter objections, keep buyers engaged, and set clear next steps to move toward an offer.
5.1 HANDLING FEEDBACK
5.2 TURNING INTEREST INTO OFFERS
Building rapport with buyers is key to guiding them toward making an offer and feeling great about it. Jacob uses the Funnel Technique to gain a deeper understanding of their needs beyond what was uncovered during the viewing.
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This technique starts with broad, open-ended questions to reaffirm key requirements, such as needing two parking spaces or a modern kitchen. It then narrows to specific, closed-ended questions to clarify needs and to highlight opportunities as well as challenges - such as the rarity of two private parking spaces in Islington.
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The goal isn’t to pressure the buyer but to help them realise what’s realistic for their budget while positioning your property in the best light. A buyer is more likely to move forward when they self-recognise that your home is the right choice.
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Jacob will also identify key decision-makers early on. A young couple may love a home, but a family member’s opinion can change everything. By anticipating such scenarios, Jacob can ensure that potential deals stay on track.
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PURPOSE
To deepen buyer engagement through strategic questioning, ensuring they recognise that your home is a match.
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GOAL
To guide buyers toward making an informed and confident offer by helping them self-realise the value of your home while addressing potential decision-making obstacles.
5.3 WEEKLY UPDATES & DEADLINE
While Jacob is always available as your Personal Estate Agent, we will also have scheduled update calls every Monday and Friday.
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No one can predict exactly what a home will sell for. The advertised price is a marketing price, not a selling price. If we have had no offers received by week three, Jacob will summarise all buyer feedback and present it to you. If it's clear that an adjustment is needed, acting swiftly is key. Rightmove data shows that properties reduced within 2-4 weeks have a 60% success rate, while those reduced after 8 weeks drop to 50%. Moreover, homes adjusted within 2-4 weeks sell in just 7 days on average, whereas those reduced later take 160 days to sell.
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No one can predict what a home will sell for. The advertised price is a marketing price, not a selling price. If no offers have been received by week three, Jacob will summarise all buyer feedback and present it to you. If it's clear that an adjustment is needed, acting swiftly is key. Rightmove data shows that properties reduced within 2-4 weeks have a 60% success rate, while those reduced after 8 weeks drop to 50%. Additionally, homes adjusted within 2-4 weeks sell in just 7 days on average, whereas those reduced later take 160 days to sell.
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Jacob’s focused approach means consistent buyer follow-up, ensuring no opportunity is missed. By working with only a select number of properties, he can give each one the attention it deserves.
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PURPOSE
To ensure timely adjustments are made based on feedback and market data, maximising the chances of a successful sale.
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GOAL
To assess buyer interest and feedback within the first three weeks, using data-driven decisions to potentially adjust the asking price if necessary, ensuring the property sells as quickly as possible and at the best price.
​As your Personal Estate Agent, my mission is to get your property sold. If steps one to five haven’t yet secured a sale, it’s time to think creatively. 💜
6. EXTENSIVE Network
Jacob Littorin is part of several referral networks through his professional memberships and affiliations. One of these is Sell It, a coaching platform and community with over 30,000 agents across 128 countries. Since joining in 2019, Jacob has been an active member, engaging with other members through events and webinars, such as the Sell It 2024 conference in New York City. This network provides a valuable opportunity for referrals, meaning potential buyers - both from the UK and overseas - could be introduced through the Sell It referral platform.
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PURPOSE
To leverage Jacob’s referral network.
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GOAL
​To find a potential buyer to secure a sale.
6.1 REFERRAL NETWORK
6.2 AGENT NETWORK
Since 2019, Jacob has built meaningful relationships with estate agents, letting agents, and property professionals across the UK and beyond - connections that could benefit your sale.
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Jacob has over 1,600 LinkedIn connections, including more than 1,200 UK-based professionals. His network spans estate agents, agency directors, surveyors, solicitors, financial advisors, contractors, and suppliers in the property industry.
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As a member of NAEA Propertymark since 2024, Jacob is part of the UK’s leading professional body for estate agents. With over 17,500 members, Propertymark promotes high professional standards through regulation and mandatory Continuing Professional Development (CPD).
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Since 2024, Jacob has been a member of NAEA Propertymark, the leading professional body for property professionals in the UK. Propertymark collaborates with over 17,500 members to establish professional standards through regulation and mandatory Continuing Professional Development (CPD).
Jacob’s ability to leverage his extensive network to find potential buyers is a valuable advantage for you.
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PURPOSE
To leverage Jacob’s NAEA Propertymark membership.
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GOAL
To connect with industry professionals across London and beyond, who may introduce a buyer, increasing the chances of securing a sale.
6.3 BUYER LIST
​The reality is that an estate agency may have the longest list of buyers in town, but that doesn’t guarantee your perfect buyer is on it. Sometimes, the ideal buyer could even be overlooked.
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This is why skill and focused training are vital qualities in the agent handling your sale. Since 2019, Jacob has committed to becoming your Personal Estate Agent in Islington. Having completed numerous courses and accredited awards in residential sales, Jacob is fully qualified to help you secure the best deal for your property.
That's why skill and purposeful training is essential qualities of the estate agent that will handle your sale. Since 2019, Jacob has dedicated himself to becoming your Personal Estate Agent in Islington by completing numerous courses and accredited awards in residential sales to be fully qualified to help you sell your home for the best deal.
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Jacob’s strategy goes beyond a buyer list. The five ideal buyer personas will provide clarity on where to search through various methods and networks. This approach requires thoughtful planning and outreach to find the buyer who will offer the highest price the current market can support.
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PURPOSE
To go above and beyond and ensure the ideal buyer is found.
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GOAL
To find the right buyer who will offer the best price for your property.
7. CREATIVE IDEAS Matter
Some homes require further creativity to build momentum and sell. This is where Jacob, who only deals with a limited number of properties, excels. The following strategies can be planned before your property hits the market or used if we haven’t secured a buyer within the first three weeks. You will receive a bespoke marketing plan and the goal is to attract the right buyer with fresh, effective approaches that set your property apart on the marketplace. 💜​
​In the property industry, hosting a memorable event can be the key to securing a sale. A well-executed open house, the classic strategy across the globe, is a proven method to create urgency and highlight your property’s unique selling points, whether that’s a new asking price or a standout feature that sets your home apart.
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Jacob goes above and beyond by organising themed open houses. Remember, it should be fun and exciting to buy a home, and buyers are more likely to remember properties that stood out. A strategic theme - such as a BBQ from five to seven in the afternoon - can be impactful as it emphasises the garden and entertaining possibilities and can thus secure a buyer.
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Open houses aren’t suitable for every property. In your bespoke marketing plan, Jacob will recommend the best approach to secure a sale. An open house can be ideal for announcing an adjusted asking price, especially to draw back potential buyers who previously viewed the property but didn’t make an offer due to concerns about the price. Remember, any adjustment to the asking price will always be based on feedback received and market data.
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PURPOSE
To set your property apart through a remarkable event.
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GOAL
To secure a buyer through a fresh approach and sense of urgency.
7.1 REMARKABLE EVENT
7.2 LOCAL BUYER
Sometimes, the best buyer is already in the neighbourhood or even in the same building. They love Islington, enjoy its proximity to work, and have family and friends nearby. Whether they’re looking to upsize, downsize, or simply add a feature they’ve always wanted, like a larger kitchen or a garden, they may be the best buyer for your property.
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For example, in a Victorian terrace, the best buyer for a well-kept lower flat with sole access to a rear garden could be a neighbour living in the upper flat or elsewhere on the street. Similarly, an end-of-terrace Georgian house with a rear extension could be of great interest to someone already in the area who wants a larger home but loves the community.​
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Engaging neighbours can be done in several creative ways. The 'For Sale' board is just the start. Jacob could have informal chats with neighbours to spread the word, and you can share the property video tour and listing with them through social media platforms like Facebook.
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If there are any neighbourhood disputes or if you prefer to keep your sale discreet, you have the option not to have a 'For Sale' board placed outside your property. However, remember, the best buyer could very well be living on your street without you even knowing.
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PURPOSE
Engage neighbours and tell the story of your home to create a need and a sense of urgency.
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GOAL
To secure a buyer.
7.3 PR MARKETING
​If your property is of significant architectural or historical interest and could attract interest from a wide audience, Jacob will take additional action to spread the word of your home through strategic PR marketing.​
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If your property is architecturally or historically significant, Jacob will take additional action to raise awareness through strategic PR marketing. Unique homes naturally draw attention, and Islington has many of them.
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Unique properties with historical connections, such as those linked to London's famous blue plaques, can create additional buzz. For instance, homes tied to notable actors, writers, politicians, artists, or architects can generate excitement and buzz when marketed correctly.
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For truly exceptional homes, Jacob will pitch your home to feature in national and international media outlets such as The Times UK, The Guardian, The Telegraph, The London Standard, The Independent, Homes & Gardens, House & Garden, and The English Home, among others.​
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PURPOSE
To elevate the marketing of a truly unique property by leveraging PR to generate significant media interest.
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GOAL
To attract national and international attention for your unique home, to secure a buyer.
